Friends For the Dearborn Animal Shelter Volunteer eNews

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Volunteer eNews
September 10, 2008

Put your thinking caps on for our Volunteer Contest!!!

Calling All Friends Volunteers!

Let me introduce myself -- I'm Liz Talbott, retired Ford Marketing Manager and volunteer for nearly a year. I'm serving as the Friends Marketing Director. We are planning the Friends marketing strategy for 2009 and we need your help!!!!!

To market our shelter and provide the best environment and opportunity for our animals to find their adoptive parents we have to market ourselves to the general public. To keep us on track we need a "marketing theme" for 2009. This is where you come in.

We are running a contest open to all volunteers to help us come up with our 2009 marketing theme! We need your GREAT ideas and believe you have the slogan for the 2009 campaign!

Our marketing slogan for our 15th Anniversary in 2008 has been "Going the Extra Mile". It was used in our print media, internet communications, and in our "speeches". For 2009, we plan to increase the exposure of our slogan to enhance the Friends image.

Submit your ideas today. The more ideas you submit the more opportunity you have to win . . . and the better chance our animals have of finding their perfect parent match!

A marketing theme / slogan is

- focused

- short
- impactful
- attention getting
- colorful
- confident
- marketable

Examples of marketing themes
- Ford: Have you driven a Ford lately?
- American Express: Don't leave home without it
- Allstate: You're in good hands
- For more Corporate slogans

Contest Rules

The contest will run until October 24, 2008.
Friends Volunteers may submit as many ideas for the 2009 campaign as you would like.
The Friends For the Dearborn Animal Shelter Leadership Committee will review all submissions and select the winning idea for the 2009 campaign. Their decision will be final.
The author of the winning idea will be announced in the December 1 Volunteer eNews and on the Friends web site. The winner also will be recognized at the Volunteer Holiday Party on December 18.
The author of the winning idea will receive a gift card/cash that will be awarded at the Volunteer Holiday Party.
To submit ideas, complete this form (all fields are required) and hit Submit. You may also submit ideas through the Friends web site and at the shelter.

I look forward to meeting all of you. Don't forget your help is always needed at the shelter and with other events (listed below). Thanks for your help and ideas!

Liz
Liz Talbott , Friends Marketing Director

Don't forget - Coming up and your help is needed with the following and much more:

Friday - Sunday, September 12 - 14: HUGE PETSMART National Adoption Event including evening hours on Friday - many volunteers needed

Saturday, October 4: Blessing of the Animals

Cherry Hill Presbyterian Church, Dearborn
20 volunteers needed

Friday, October 24: Black Tie & Tails

Dearborn Inn; 7:00pm to midnight - our biggest fund raiser of the year - spread the word and come if you can!!

Sunday, October 26: Howl-o-Ween Bully Fun Fest

Pat Currey’s Family Pet Care, Romulus; 11am-4pm

October: Beggin’ 4 Bones

Halloween canister donation drive 2 benefit homeless animals

Sunday, November 9: Trivia Day

2661 Greenfield Rd., Dearborn, MI 48124 313.943.2697, fax 313.943.2262 www.dearborn-animals.com friends@dearborn-animals.com	Adoptions, donations, and volunteers always appreciated! If you see a stray or abused animal, please report it immediately to the local authorities or 911. If in Dearborn, call the shelter at 313.943.2697 (you can report cruelty anonymously) or if the shelter is closed, the Dearborn police at 313.943.2800.
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